Where to locate a business Cambridge IGCSE Business Studies (9–1) revision

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In plain words

A steelworks wants to be near its iron ore and a port. A café wants to be where people walk past. An online shop can be almost anywhere with a good road and cheap rent.

The right place depends on what the business does, and getting it wrong is expensive to undo.

5 things to know

  1. Manufacturing businesses consider: nearness to raw materials and to their market, transport links, the availability, skills and cost of labour, the cost of land, and government grants.
  2. Service and retail businesses consider: nearness to customers, how many people pass by, the rent, parking and access, and where competitors are.
  3. Choosing a country: wage costs, the size of the market, trade barriers and membership of trading blocs, exchange rates, taxes and grants, and political stability.
  4. Legal controls restrict location: planning permission is needed, and some areas are closed to industry to protect people and the environment.
  5. The internet has weakened the pull of the customer: an e-commerce business needs a warehouse and delivery links, not a shop in the high street.

Tips and tricks

  • Fit the factor to the business. "Near raw materials" matters to a cement works, not to a hairdresser.
  • Being near competitors can help a shop: customers come to an area where they can compare. It is not always something to avoid.
5 questions, about 2 minutes.

It lands in your notebook with its questions as flashcards.

Where to locate a business: 5 questions and answers

These are the quiz’s questions. Do the quiz first, then come back here for the ones that got you.

  1. Which factor matters most to a business selling fresh sandwiches at lunchtime?
    • nearness to raw materials
    • nearness to customers (the answer)
    • low wages abroad
    • access to a port

    People buy lunch close to where they work.

  2. Why might a manufacturer of heavy bricks locate near its customers?
    • Bricks spoil quickly.
    • Bricks are bulky and expensive to transport. (the answer)
    • Customers want to watch them being made.
    • Rent is always lower there.

    Transport costs for heavy, bulky goods are high.

  3. How do legal controls affect location decisions?
    • They remove all costs.
    • Planning rules restrict where a business may set up. (the answer)
    • They guarantee customers.
    • They lower wages.

    Permission may be refused in some areas.

  4. Which is a reason to locate a factory inside a trading bloc?
    • to pay higher tariffs
    • to sell to member countries without trade barriers (the answer)
    • to increase transport costs
    • to avoid all customers

    Goods made inside the bloc move freely between its members.

  5. How has the internet changed location decisions for retailers?
    • Shops must now be larger.
    • A business can sell without being near its customers. (the answer)
    • Rent no longer exists.
    • Transport is no longer needed.

    Online orders can be delivered from anywhere.

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