E-commerce Cambridge IGCSE Business Studies (9–1) revision

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In plain words

E-commerce is buying and selling over the internet. A business with a website can be open all day and all night, to customers anywhere in the world, without a single shop.

It has changed what businesses can do, and what they are up against.

5 things to know

  1. E-commerce is the buying and selling of goods and services using the internet.
  2. Opportunities for businesses: a worldwide market, selling 24 hours a day, lower costs with no shops to run, and information collected about customers.
  3. Threats to businesses: customers can compare prices instantly so competition is greater, a website and delivery have to be paid for, and there is a risk of fraud and hacking.
  4. For consumers: convenience, wide choice and lower prices, against not being able to see or try goods, waiting for delivery, and worries about security.
  5. It affects location: a business selling online need not be near its customers, and may not need a shop at all.

Tips and tricks

  • Give both sides for a named group. An opportunity for a small online seller, a worldwide market, is a threat to a local shop.
  • "24/7" and "worldwide" are the two big opportunities. Delivery costs and returns are the practical drawbacks.
5 questions, about 2 minutes.

It lands in your notebook with its questions as flashcards.

E-commerce: 5 questions and answers

These are the quiz’s questions. Do the quiz first, then come back here for the ones that got you.

  1. E-commerce is
    • selling only to other businesses
    • buying and selling over the internet (the answer)
    • advertising on television
    • a type of market research

    The trade takes place online.

  2. Which is an opportunity of e-commerce for a business?
    • more local competition only
    • access to customers worldwide (the answer)
    • higher rent for shops
    • shorter opening hours

    A website can be visited from anywhere.

  3. Which is a threat of e-commerce to a business?
    • lower costs
    • customers can easily compare its prices with competitors' (the answer)
    • more information about customers
    • longer opening hours

    Comparison is a click away, so competition is fiercer.

  4. Which is a disadvantage of online shopping for a consumer?
    • wide choice
    • shopping at any time
    • goods cannot be examined before buying (the answer)
    • lower prices

    The customer sees only a picture and a description.

  5. How does e-commerce affect where a business locates?
    • It must be in a city centre.
    • It does not need to be close to its customers. (the answer)
    • It must be next to its competitors.
    • It cannot have a warehouse.

    Orders arrive online and goods are delivered.

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