Styles and corporate house style Cambridge IGCSE Information & Communication Technology revision
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In plain words
A document where every heading is a slightly different size looks careless. Styles fix that: decide once how a heading should look, give the decision a name, and apply it everywhere.
6 things to know
- A style is a named set of formatting that can be applied to text with one click.
- A style can set the font face, the font type (serif or sans-serif), the point size, colour, alignment, enhancements such as bold, italic and underline, and line and paragraph spacing. Bullet styles also set the bullet shape and indent.
- A serif font has small strokes at the ends of its letters. A sans-serif font does not.
- Styles keep a document consistent. If a style is modified, all the text using it changes at once.
- A corporate house style is the set of rules for how all of an organisation's documents should look: its fonts, colours, logo and layout.
- A house style makes every document consistent, makes the organisation instantly recognisable, looks professional, and saves time because staff do not have to decide how to format each document.
Worked example
A report has 40 subheadings, all formatted with a style called Subhead. The manager wants them all in blue. How is this done?
- Modify the Subhead style, changing its colour to blue.
- Every subheading that uses the style changes at once.
- Without styles, each of the 40 would have to be changed by hand.
Tips and tricks
- Purpose of a house style in three words: consistency, recognition, professionalism.
- Point size is the height of the text. Font face is the name of the design, such as Arial.
It lands in your notebook with its questions as flashcards.
Styles and corporate house style: 5 questions and answers
These are the quiz’s questions. Do the quiz first, then come back here for the ones that got you.
What is a style?
It can be applied with one click.
What happens when a style is modified?
That is what keeps a document consistent.
What is a sans-serif font?
"Sans" means "without".
Why do organisations use a corporate house style?
It also helps people recognise the organisation.
Which is set by a style?
Along with font, colour, alignment and spacing.
Quiz
5 questions
Tap an answer and you’ll see straight away whether it’s right, and why.
Worksheet
2 questions, 4 marks. Write your answers on paper, then check them.
Styles and corporate house style
Cambridge IGCSE Information & Communication Technology 0417 · 4 marks · papermunch.org
Name ______________________________ Date ______________
Explain the purpose of a corporate house style.[2]
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To give all of an organisation's documents a consistent appearance. So that the organisation is easily recognised and looks professional.
Describe the difference between a serif and a sans-serif font.[2]
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A serif font has small decorative strokes at the ends of its letters. A sans-serif font has none.
Answers: Styles and corporate house style
- 1. To give all of an organisation's documents a consistent appearance. So that the organisation is easily recognised and looks professional.
- 2. A serif font has small decorative strokes at the ends of its letters. A sans-serif font has none.