Outside influences on a business Edexcel International GCSE Business revision

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In plain words

A business can control its own prices, products and staff. It cannot control the world around it: what people want, what technology makes possible, what governments decide, or what happens to the climate.

These outside influences bring new openings and new dangers, and a business has to keep watching all of them.

5 things to know

  1. Social factors: changes in population, lifestyles, tastes and attitudes, such as an ageing population or a growing interest in health.
  2. Technological factors: new products, new ways of producing, and the internet, which change what can be made and how it is sold.
  3. Environmental factors: climate change, pollution and customers' concern for the environment, which lead to new laws and new demands.
  4. Political factors: government policies, laws, taxes and trade agreements, and how stable the country is.
  5. The same change can be an opportunity for one business and a threat to another.

Tips and tricks

  • Classify the change first, then give its effect. A new law is political. A new invention is technological.
  • Always state whether the factor is an opportunity or a threat for the particular business in the question, and why.
5 questions, about 2 minutes.

It lands in your notebook with its questions as flashcards.

Outside influences on a business: 5 questions and answers

These are the quiz’s questions. Do the quiz first, then come back here for the ones that got you.

  1. A government introduces a new law on minimum pay. Which kind of external factor is this?
    • social
    • technological
    • environmental
    • political (the answer)

    It comes from government policy and law.

  2. More people are choosing to shop online. This is mainly a result of which factors?
    • technological and social (the answer)
    • political only
    • environmental only
    • none of them

    The technology exists, and habits have changed with it.

  3. An ageing population is an example of
    • a social factor (the answer)
    • a technological factor
    • a political factor
    • an internal factor

    It is a change in the make-up of society.

  4. Which statement about external factors is correct?
    • A business controls them completely.
    • A business cannot control them, but must respond to them. (the answer)
    • They never affect small businesses.
    • They are always threats.

    They come from outside, and can be opportunities too.

  5. Consumers begin to avoid products with plastic packaging. For a maker of paper packaging this is
    • a threat
    • an opportunity (the answer)
    • of no importance
    • a political factor

    Demand moves towards what it sells.

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