Why businesses fail Edexcel International GCSE Business revision

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In plain words

Most new businesses do not last five years. They rarely fail because the idea was bad. More often the owner ran out of cash, or did not know how to manage, or the world changed around them.

Knowing the causes is the first step to avoiding them.

5 things to know

  1. Lack of management skills: the owner may be good at the trade but poor at planning, finance or handling staff.
  2. Liquidity (cash-flow) problems: the business cannot pay its bills when they are due, even if it is making a profit on paper.
  3. Changes in the business environment: new competitors, new technology, a recession, or a change in what customers want.
  4. Expanding too quickly, poor planning and a failure to adapt can each bring a business down.
  5. New businesses are at greater risk: the owner has little experience, finance is limited, and there are no loyal customers or reputation yet.

Tips and tricks

  • A profitable business can still fail. If customers have not paid yet and the rent is due today, it has run out of cash. Profit and cash are different things.
  • Link the cause to what happens next: "new competitor, so sales fall, so cash runs short, so suppliers cannot be paid".
5 questions, about 2 minutes.

It lands in your notebook with its questions as flashcards.

Why businesses fail: 5 questions and answers

These are the quiz’s questions. Do the quiz first, then come back here for the ones that got you.

  1. Which is a common cause of business failure?
    • too many loyal customers
    • running out of cash to pay bills (the answer)
    • low costs
    • a strong reputation

    A business that cannot pay its bills cannot keep trading.

  2. Why are new businesses at greater risk of failing?
    • They have too much experience.
    • They have limited finance and no established customers. (the answer)
    • They pay no costs.
    • They face no competition.

    There is little to fall back on if sales are slow at first.

  3. A shop loses customers when a large competitor opens nearby. This cause of failure is
    • lack of management skills
    • a change in the business environment (the answer)
    • overtrading
    • poor record keeping

    Something outside the business has changed.

  4. What is a liquidity problem?
    • too much inventory of liquids
    • not having enough cash to pay debts when they are due (the answer)
    • having no fixed costs
    • making too much profit

    Liquidity is about cash being available at the right time.

  5. A business that fails to change its products when customers' tastes change has
    • too much finance
    • failed to adapt to the market (the answer)
    • too many managers
    • too few costs

    Markets move on, and a business must move with them.

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